Princeton Junction, N.J., July 14, 2015 – As the U.S. payments infrastructure migrates to EMV chip technology, regulations require that merchants be provided a choice between at least two unaffiliated networks for purchases made using a debit card. To explain the unique U.S. implementation of EMV debit, the U.S. Common Debit AID, the EMV Migration Forum released today a new video discussion, “Implementing EMV in the U.S.: How the U.S. Common Debit AIDs Facilitate Debit Transaction Routing and Ensure Durbin Compliance.”
The visual, non-technical video presentation can be viewed on EMV-Connection, the EMV Migration Forum’s official website, at http://bit.ly/1JZ4lKh.
“The Forum was instrumental in reaching a consensus from industry stakeholders on how to meet U.S. debit requirements using the Common Debit AID,” said Randy Vanderhoof, director of the EMV Migration Forum. “Now we want to help everyone understand how the Common Debit AID is being implemented. This presentation explains in easy-to-understand detail how the U.S. Common Debit AID enables debit transaction routing to multiple networks and what changes with the introduction of EMV.”
This presentation provides a simplified overview of the U.S. Common Debit AID and its impact on EMV adoption in the U.S., including:
- A brief review of the differences between magnetic stripe and EMV chip cards (e.g., the data stored on the card, the transaction process)
- A description of relevant terms used in discussing the U.S. Common Debit AID (e.g., AID)
- Challenges that the Durbin Amendment presented to the U.S. payments industry for implementing EMV debit
- A high-level discussion of the technical framework described in the EMV Migration Forum’s “U.S. Debit EMV Technical Proposal,” a solution that follows the EMV specification and accommodates flexibility to meet debit routing regulatory requirements
- A walk-through of a transaction that involves a U.S. Common Debit AID or the Shared Debit Network Alliance AID
- Additional resources and references for further education on EMV debit in the U.S.
The video presentation, “Implementing EMV in the U.S.: How the U.S. Common Debit AIDs Facilitate Debit Transaction Routing and Ensure Durbin Compliance,” was developed by the EMV Migration Forum’s Communication and Education Working Committee and led by Deborah Spidle, director of EMV solutions at Paragon Application Systems. For more information on the EMV Migration Forum working committees, visit http://www.emv-connection.com/us-payments-forum/working-committees/.
About U.S. EMV Chip Migration
Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. Chip implementation was initiated in the U.S. market in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting a chip-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment set for 2015.
About the EMV Migration Forum
The EMV Migration Forum is a cross-industry body focused on supporting the EMV chip implementation steps required for payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to chip technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/
Contact
Michael Smith
Montner Tech PR
203-226-9290
[email protected]